Boadicea the Victorious opens exclusive ‘sensory sanctuary’ in Harrods’ Salon de Parfums

Today’s must-experience destination for perfume connoisseurs is, without doubt, the magnificent Salon de Parfums on the 6th floor of Harrods. Here in this ultra-chic enclave, the new Boadicea the
Victorious boutique takes the visitor on an unparalleled journey of discovery through a world of
deluxe fragrances, rare and exotic ingredients and craftsmanship beyond compare. It’s a place to
discover Boadicea the Victorious world-exclusive products, presented by dedicated Scent
Sommeliers with authoritative knowledge of each individual scent and its pedigree.

Within this opulent realm the aim is to create an immersive experience where clients can become
part of Boadicea the Victorious’ story – one rich in history inspired by Queen Boadicea and her
legendary exploits at the head of the Iceni tribespeople. Lose yourself in the persuasive power of
perfumes from three prestigious launch collections – Sapphire, Ahood and Atelier – each
presented in glorious bottles distinguished by their unique rose gold finish exclusive to the Harrods
Salon de Parfums. Not obtainable anywhere else in the world these collections are the ultimate
measure of sophistication.

The Boadicea the Victorious Salon de Parfums experience, however, does not stop there. Clients
will soon be able to take advantage of the Boadicea’s new customisation service, whereby they
can choose from a selection of limited edition shield designs to emblazon the bottle of their
preferred perfume. There could be no better way to personalize one’s special story whilst
discovering the unique story of Boadicea the Victorious.