The Spirit of Dubai becomes the first ever ultra-luxury fragrance brand from the U.A.E to reign over London’s prestigious Knightsbridge with its unique international flagship boutique.

36 Hans Crescent, Knightsbridge SW1X 0LZ, London, U.K.

The flagship boutique has been designed for a full immersive experience into The
Spirit of Dubai. Each of our perfumes pays tribute to the city in its own special way,
and the collection takes you on a sensory adventure of Dubai through the alluring
scent of perfume. This boutique reflects our unique identity, and is a golden jewel of
Knightsbridge.

The illuminated monogram shopfront, leads you to the framed archway that is hand-
painted with Arabic calligraphy and celebrates the names of our seven signature
fragrances. Throughout the boutique, luxury furnishings and finishes have been
incorporated; including a customized glowing onyx centre display table, gold leaf
dome, marble flooring, and backlit niches for display.
This is the first Spirit of Dubai boutique to offer the complete luxury collection of 14
Fragrances, Perfume Oils, Bakhoor Incense, Lotions and Award Winning Gift Sets.